Bonkers Toys expands its partnership with YouTube creator Aphmau with a new collection of toys inspired by both the finale of the hit MyStreet series and the creator’s ongoing gaming content.
“We anticipate a strong reception for our Aphmau products, with special items launching in limited quantities before a nationwide retail release in August,” explains Julie Splendoria, Vice President of Marketing, Bonkers Toys. “The MyStreet collection offers fans an opportunity to bring home their beloved MyStreet characters and provides a tangible connection to Aphmau’s world, translating the adventure, friendship, and playful drama that millions have come to love into inspiring toys and collectibles.”
The lineup introduces the first-ever MyStreet plush and collectible figures, timed to coincide with the highly anticipated two-part conclusion of the long-running Minecraft-inspired web series. Fans attending Comic-Con International: San Diego (SDCC) will get the first chance to purchase select items at Aphmau’s inaugural convention booth (No. 221) before the collection rolls out to retailers nationwide in August.
The MyStreet MeeMeow Collector Figures feature eight mystery figures. | Source: Bonkers
The Cat Cafe Surprise Set encourages imaginative play. | Source: Bonkers Toys
Series characters have been transformed into figures. | Source: Bonkers Toys
Consumers can collect mystery plush. | Source: Bonkers Toys
The MyStreet collection includes 6-inch Mini Mystery Plush, 11-inch Classic Plush, mystery-pack MeeMeow Collector Figures, and a four-pack featuring Aphmau, Aaron, Zane, and KC. The collection brings fan-favorite characters from the series into plush and collectible formats for the first time.
“We’ve poured so much love into this collection, drawing inspiration from the stories we’ve told, the adventures we’re still creating, and the amazing community that’s been with us every step of the way,” shares Aphmau. “Getting to share these toys with fans at our very first San Diego Comic-Con booth makes this launch even more exciting, and I can’t wait to see everyone start collecting them!”
Bonkers is also introducing the Aphmau Cat Café Surprise Set, a 17-piece café-themed playset inspired by Aphmau’s regular YouTube content. Housed in an 11-inch cat-shaped carrying case, each set includes a mystery MeeMeow figure, café accessories, and reversible indoor and outdoor play scenes. Two variants will be available.
At SDCC, visitors to the Aphmau booth can also participate in a giant gumball machine promotion for a chance to win autographed MyStreet merchandise, including collector figures and figure sets.
The launch builds on Bonkers Toys’ longstanding relationship with Aphmau, one of YouTube’s most successful gaming creators. Aphmau’s channel has grown to more than 25 million subscribers and more than 29 billion views, while Bonkers has continued expanding its portfolio of creator-led toy brands, which also includes Skibidi Toilet, LankyBox, Unspeakable, Moriah Elizabeth, and Genevieve’s Playhouse.
Learn more at bonkerstoys.com.
