Crayola and Deli have entered into a strategic licensing partnership covering stationery, school and teacher supplies, organization, and home products in the U.S. and Canada. The first product collections are expected to arrive in 2027.
The portfolio includes desktop organization and accessories, teacher and classroom decor, boards and accessories, binders, adaptive tools, and office supplies. Additional categories include plastic storage and organization products such as bins, crates, baskets, drawers, caddies, sorters, spinners, and paper storage solutions.
“Crayola is a core brand for creativity, color, and imagination and succeeds in a way few brands in the world can,” says Xavier Xu, Vice President of International, Deli Group Co. “This partnership gives us an extraordinary opportunity to combine that brand heritage with Deli’s strength in design, manufacturing, and product innovation. We see significant potential to expand Crayola’s presence in new categories through thoughtful product and design.”
The partnership combines Crayola’s creative brand heritage with Deli’s manufacturing and product-development capabilities. The companies expect the expanded product range to create opportunities for retailers to merchandise Crayola products across multiple departments, including coordinated displays, cross-category promotions, and seasonal programs.
“This partnership reflects Crayola’s commitment to bringing the power of creativity and color into more aspects of everyday life,” shares April Heeren, Senior Director, Americas Outbound Licensing at Crayola. “By combining Deli’s capabilities with the strength of the Crayola brand, we’re excited to introduce product collections that resonate with consumers and create new opportunities for retailers across multiple categories.”
Founded in 1981, Deli produces office supplies, school and educational products, stationery, home organization, and creative tools. The company operates 28 factories and distributes products in more than 145 countries.
