Miraculous Corp, the joint venture between Mediawan and ZAG, is partnering with ActivNation to develop Miraculous: Land of Heroes, a new series of location-based entertainment destinations inspired by Miraculous: Tales of Ladybug & Cat Noir.
The family entertainment centers combine interactive storytelling, physical play, rides, digital technology, and live activations. The first two locations are planned for Phoenix, Arizona, in 2028 and Miami, Florida, in 2029, with additional U.S. markets also in development. ActivNation will lead site selection, design, development, and operations.
“Miraculous has everything the market is looking for in a destination brand: globally loved characters, a distinctive visual identity and a message that resonates across generations,” says Pascal Cohen, Founder and Owner of ActivNation. “Our goal is to translate that emotional connection into an experience that families and teenagers don’t simply visit once but want to discover and enjoy again and again. By bringing together technology, physical activity, rides, hospitality, and evolving programming, we believe Miraculous: Land of Heroes will become a powerful new platform in family entertainment.”
Guests enter a reimagined version of Paris before exploring themed environments inspired by the franchise. Activities include superhero training, agility challenges, digital gameplay, puzzles, and collaborative missions with Ladybug and Cat Noir. The destinations feature themed dining and beverages, as well as an in-world retail store.
“Miraculous: Land of Heroes is built around one of the most powerful ideas at the heart of the brand: anyone can be a hero,” says Roz Nowicki, Global Head of Consumer Products, Miraculous Corp. “Miraculous has always encouraged young people to recognize their own courage, creativity, and potential. This partnership gives us an extraordinary opportunity to turn that message into something families can experience together, where everyone has the chance to take the lead, make choices, and discover the hero within.”
Miraculous: Land of Heroes is being developed in indoor, outdoor, and combined indoor-outdoor formats. The flexible concepts are designed to accommodate different real estate settings, including urban retail and lifestyle centers, as well as larger destination developments. The companies also see the destinations as opportunities to repurpose retail spaces and bring additional visitors to surrounding retailers, restaurants, and entertainment venues.
Created in 2015, Miraculous: Tales of Ladybug & Cat Noir reaches audiences in more than 150 territories. The franchise spans six television seasons, TV movies, and a feature film, with its seventh season launching in the U.S. in November 2026. Its digital reach includes 54 million YouTube subscribers, more than 55 billion lifetime views, and nearly 1 billion gameplays on Roblox.
