Barbie honors Gabby Douglas, U.S. Women’s Artistic and Olympic Gold Gymnist, with a one-of-a-kind doll in her likeness. Named the next Barbie “Shero” honoree, a female hero inspiring girls by breaking boundaries and expanding possibilities for women everywhere, Douglas joins a group of women including Misty Copeland, Ava DuVernay, Emmy Rossum, Eva Chen, Trisha Yearwood and Zendaya, all who have also received the highest honor from the Barbie brand—being immortalized in plastic.
The fashions for the doll were inspired by Douglas’ own signature GK leotard line that she wears while she is training hard in the gym. Dressed in a red, white and blue Gabby GK Elite leotard, the doll comes complete with a Nike warm-up suit. The doll is fully articulated, allowing her to do almost all of the moves Gabby performs.
The 20 year-old athlete is a force to be reckoned with as she heads to Rio to defend her Olympic title. Douglas at just 16, was the first woman of color to win the individual all-around competition for gymnastics.
This initiative furthers the Barbie “You Can Be Anything” campaign, which kicked off in 2015 and has since generated over 60 million views online.