Basic Fun! Introduces ZooBalloos Collectibles Line

The worst thing about balloon animals is that they never last, and with that in mind Basic Fun! launched ZooBalloos. The new collection of blind-packed “everlasting balloon animals” hit retail with a first wave assortment of micro-collectibles. Each pack includes a squishable balloon animal, a sticker sheet, a self-inflating bop-a-baloo, and a capsule. The ZooBalloos’ backstory tells of a magical world where the balloons have flown too high, one inhabited by the ZooBalloos.

From Basic Fun! comes ZooBalloos

ZooBalloos are geared toward kids and collectors, with chase pieces and figures of varying rarity and finish packed at random.

The latest from Basic Fun! follows the success of their other collectibles lines, including Cake Pop Cuties and the recently-launched Cutetitos. Last year, the Florida-based toy company acquired K’NEX, Playhut, and others.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.