On a mission to take its collectibles to new categories, RMS has named Bioworld as its first-ever international licensing partner for Mystery Squishy Dumplings.

Under the agreement, Bioworld will develop a wide range of lifestyle products inspired by the squishy social media sensation, including licensed apparel, accessories, bags and backpacks, footwear, home goods, and more. The collection will roll out across the U.K. and Europe, with the first waves slated to hit shelves later this year.

The collaboration marks the latest expansion of the Mystery Squishy Dumplings licensing program, which is exclusively managed by Earthbound Brands. More partnerships and products are already in the works as the collectible brand continues to squeeze its way into new markets and categories. 

The first of Bioworld’s Mystery Squishy Dumplings collection will be available in the U.K. and Europe as early as Q4 2026. For more information, visit earthboundbrands.com and rms-usa.com. 

About the author

Natalie Miller

Natalie Miller

Natalie is an Assistant Editor for The Pop Insider, The Toy Insider, and The Toy Book. She is a Hufflepuff, a theme park enthusiast, and still holds the school record for the most Accelerated Reader points. If you're looking for her, she's probably at the nearest coffee shop, arguing over who the best Spider-Man is or trying to pet a stranger's dog.

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