Authentic Brands Group is stepping into a partnership with Leomil to create a new line of licensed footwear inspired by the Care Bears.
The collection will feature a variety of styles celebrating the beloved bears, from light-up sneakers for kids to playful pairs for adult fans. The sneakers will hit shelves at major retailers across EMEA and Latin America in 2027, just in time for Care Bears’ 45th anniversary.
“Care Bears has been inspiring fans for nearly 45 years, and we are always excited to see the brand brought to life in new and creative ways,” said Kimberley McIntyre, Director, Brand Management at Authentic Brands Group. “Leomil has an outstanding reputation in licensed footwear, with a strong position in the European and LATAM markets, and we’re looking forward to seeing fans of all ages experience this collection and carry the Care Bears spirit with them wherever they go.”
“We are delighted to join forces with Care Bears to celebrate the brand’s legacy,” says Tsirah Milhado, Licensing Director at Leomil. “This partnership allows us to combine Leomil’s expertise in quality footwear with the joyful and positive message of the Care Bears, creating products that resonate with consumers across generations.”
The deal was brokered by License Connection, the brand’s licensing representative in the Benelux region. For more information, visit leomil.com.
