Black Card Revoked | Source: Cards for All People

Black Card Revoked | Source: Cards for All People

In recent months, many conversations have begun regarding diversity and inclusion in the toy industry. But what about diversity in the game aisle?

A group of more than 40 Black and minority-owned game companies in alliance with the Game Manufacturers Association (GAMA) and the Black Game Makers Association has penned an open letter to big-box retailers requesting real action to accompany recent industry commitments to diversity and inclusion.

Signees of the open letter to retailers | Source: Cards for All People

“Multicultural toys and games help all to share their experiences and unite through play,” says the letter published by Cards for All People on its Medium account. “They enhance our empathy and understanding of each other without divisiveness and malice. In your commitment to diversity, equity, and inclusion, we ask that you publicly commit to the following:

  1. Provide the same opportunities for buyer engagement as are afforded to non-minority owned brands such as Hasbro, Mattel, Asmodee & Spin Master
  2. Create dedicated shelf space for businesses that make products catering to people of color, women and LGBTQIA+ people
  3. Create programming that helps buyers learn about diverse products and communities they have little to no knowledge of
  4. Strengthen your existing commitments to our communities beyond cultural holidays and advertising
  5. Set a measurable, quantifiable financial investment goal and ensure transparency in reporting to demonstrate accountability to customers.”

Click here to read the full letter.