Bluey

Following a successful launch in Australia, BBC Studios’ Bluey comes to the U.S. with a cross-platform Disney debut.

The animated series for preschoolers will premiere Monday, Sept. 9, at 4:30 p.m. ET/PT on Disney Junior and DisneyNOW, followed by regular airings weekdays at 7:30 a.m. ET/PT on Disney Channel and 4:30 p.m. ET/PT on Disney Junior. Earlier this year, BBC Studios inked a deal for the series to premiere internationally on Disney Junior beginning this fall and on the forthcoming Disney+ streaming service in all territories outside Australia, New Zealand, and Greater China, including Hong Kong, Macau, and Taiwan.

Earlier this year, Moose Toys signed on as global master toy partner for Bluey, which follows the adventures of “a lovable and inexhaustible six-year-old Blue Heeler puppy who lives with her Dad (Bandit), her Mum (Chilli) and four-year-old little sister, Bingo.” The series was created by Joe Brumm and is produced by the Emmy Award-winning Ludo Studio for the Australian Broadcasting Corporation (ABC) and BBC Studios.

“We wanted to create a genuine co-viewing show that parents and their kids can actually enjoy together,” Brumm says.

Since launching in Australia last year, the series received positive feedback from viewers praising the modern family dynamic of working parents and their imaginative, playful children.

“From script to screen, Bluey is created entirely under one roof in Brisbane, Australia, and we’re so proud that Joe and the whole team’s work is now coming to the U.S. with Disney,” says Bluey Executive Producers and Ludo Co-Founders Charlie Aspinwall and Daley Pearson.

The toy line will debut in Australia for the holiday season, with a U.S. launch planned for next year.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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