Following a successful launch in Australia, BBC Studios’ Bluey comes to the U.S. with a cross-platform Disney debut.
The animated series for preschoolers will premiere Monday, Sept. 9, at 4:30 p.m. ET/PT on Disney Junior and DisneyNOW, followed by regular airings weekdays at 7:30 a.m. ET/PT on Disney Channel and 4:30 p.m. ET/PT on Disney Junior. Earlier this year, BBC Studios inked a deal for the series to premiere internationally on Disney Junior beginning this fall and on the forthcoming Disney+ streaming service in all territories outside Australia, New Zealand, and Greater China, including Hong Kong, Macau, and Taiwan.
Earlier this year, Moose Toys signed on as global master toy partner for Bluey, which follows the adventures of “a lovable and inexhaustible six-year-old Blue Heeler puppy who lives with her Dad (Bandit), her Mum (Chilli) and four-year-old little sister, Bingo.” The series was created by Joe Brumm and is produced by the Emmy Award-winning Ludo Studio for the Australian Broadcasting Corporation (ABC) and BBC Studios.
“We wanted to create a genuine co-viewing show that parents and their kids can actually enjoy together,” Brumm says.
Since launching in Australia last year, the series received positive feedback from viewers praising the modern family dynamic of working parents and their imaginative, playful children.
“From script to screen, Bluey is created entirely under one roof in Brisbane, Australia, and we’re so proud that Joe and the whole team’s work is now coming to the U.S. with Disney,” says Bluey Executive Producers and Ludo Co-Founders Charlie Aspinwall and Daley Pearson.
The toy line will debut in Australia for the holiday season, with a U.S. launch planned for next year.