BBC Studios named Moose Toys as the global master toy partner for preschool series Bluey. The studio also just struck a global broadcast deal with Disney to premiere internationally on Disney Junior beginning this fall and on the upcoming Disney+ streaming service in all territories outside Australia, New Zealand, and Greater China, including Hong Kong, Macau, and Taiwan.

Moose Toys will produce toys for all territories, excluding Asia. Launching first in Australia for the upcoming holiday season, the first range of toys will be available in the U.S. and other regions next fall and winter.

“The reception for Bluey in Australia has been phenomenal and we believe Bluey has what it takes to be a major hit in the preschool aisle around the world,” says Menal McGrath, vice president of global licensing at Moose Toys. “Bluey’s quirky and heartwarming stories align perfectly with Moose Toys’ core values to make kids happy.”

Created by Joe Brumm and produced by the Emmy award-winning Ludo Studio for Australian Broadcasting Corporation and BBC Studios, Bluey first launched on ABC in Australia last year.

The series follows 6-year-old Bluey, a Blue Heeler puppy who lives with her dad, mom, and 4-year-old little sister, Bingo. In each episode, Bluey uses her energy to play elaborate games that unfold in unpredictable ways.

“This is a hugely exciting deal for us, and we’re delighted to be working with Moose Toys to bring Bluey to fans across the world,” says Rikesh Desai, licensing director for consumer products at BBC Studios. “Moose Toys’ Australian roots and fantastic slate make them the perfect partner in bringing this Blue Heeler pup to kids everywhere.”

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.