Target is pumping the brakes on boring home decor with a new launch made in collaboration with Mattel. Starting April 5, consumers can explore the Hot Wheels by Pillowfort collection to add racing details to kids’ play spaces and bedrooms.
Turning bedrooms into racetracks, this home goods collection features more than 40 pieces across bedding and decor. This kid-friendly assortment brings race-inspired designs to comforters, quilts, rugs, lighting, and storage. From car-shaped accents to road-like patterns, this collection offers families playful designs for kids that are also stylish and contemporary.
The Hot Wheels by Pillowfort collection brings racing designs to kids’ bedrooms. | Source: Target
The collection features more than 40 pieces across bedding and decor. | Source: Target
These Hot Wheels plates are making pit stops at the dining table. | Source: Target
Kids can store their favorite Hot Wheels cars on the light-up shelf. | Source: Target
Kids can decorate their rooms with bedding and car-shaped throw pillows. | Source: Target
“Hot Wheels is a brand so many parents loved growing up and one that continues to be a favorite with kids today, so we wanted to create something distinctly Target that gives them a new way to share that sense of fun,” shares Mara Sirhal, Senior Vice President of Merchandising, Home, Target. “With Hot Wheels by Pillowfort, we designed pieces for busy families that spark imagination and reflect kids’ personalities, while still feeling elevated and stylish to fit seamlessly into everyday living spaces.”
Target’s Pillowfort collection will bring new items inspired by Hot Wheels. Kids can refuel by eating off the Hot Wheels Retro Track Plate, featuring a vintage tire design and the phrase “Build for Speed.” Little drivers can race vehicles on the Classic Blue Interactive Track Rug and store their favorite cars on the Retro Light Up Wall Car Storage shelf. Dreamers can drift to sleep with bedsheets available in four styles and various car-themed throw pillows.
The full collection will be available exclusively at Target beginning April 5. Consumers can also explore the home goods assortment at target.com.
