Bulldog Licensing continues to grow Sesame Street’s UK presence with two new deals for the brand.
Through these licensing deals, ToyTopic and PS International Group will develop new products for preschool audiences. Each line utilizes designs inspired by Sesame Street’s characters and messages about laughter and learning.
ToyTopic’s line features a range of toys, gifts, and novelties, including snap bracelets, seasonal plush, backpacks, keychains, and home goods. PS International Group will offer arts and crafts, stationery, accessories, and games inspired by the preschool series. This includes coloring books, crayon sets, magic water art, plush notebooks, memory games, and stacking cups.
“Sesame Street has very strong growth across the UK, and we’re fielding approaches from retailers in all categories,” says Rob Corney, Managing Director, Bulldog Licensing. “We’re delighted to further expand the brand’s reach with the help of ToyTopic and PS International Group. These companies are respected names in their fields and wonderful additions to a very successful licensing program for one of the most admired entertainment and education properties in the world.”
For more information about Bulldog Licensing, visit bulldoglicensing.com.
