Burger King restaurants and DHX Brands will team up for a global promotion for DHX’s boys’ action property, Slugterra. Burger King restaurants will feature Slugterra alongside Lalaloopsy toys in Kids’ Meals globally throughout May. Guests will have four different Slugterra toys to choose from and collect during the month.
“Burger King is so well recognized with extensive international reach, it is the perfect home for a highly collectable brand like Slugterra,” says Peter Byrne, executive vice president, DHX Brands. “We are thrilled to be able to offer fans of Slugterra the opportunity to add some great new toys to their collections.”
Slugterra was recently greenlit for a fourth season, with the third season slated to launch this summer. Slugterra was created by Vancouver-based animation studio Nerd Corps Entertainment, which was recently acquired by DHX Media Ltd.
