CAMP at Westfield Garden State Plaza | Source: CAMP

CAMP, the family experience company, is opening a new retail concept in a familiar location.

The gates to CAMP’s newest store will open this week at the Westfield Garden State Plaza in Paramus, New Jersey. The rapidly expanding chain has taken over the same spot once occupied by one of the two Toys “R” Us concept stores that Tru Kids Brands opened under its Toy Retail Showrooms project in late 2019. The store quietly closed in January and the space was temporarily inhabited by Toys & Beyond, a move that drew the ire of a certain giraffe this summer.

CAMP’s seventh store | Source: CAMP/Facebook

Related: Watch: Neil Patrick Harris Unveils Moose Toys’ Magic Mixies Magic Cauldron at CAMP

CAMP’s seventh store sits in a smaller, 6,500 square-foot space that Forbes notes will not have the Magic Door or rotating themes that its bigger locations, such as the Fifth Avenue flagship in New York City have. Instead, the Paramus location will serve as a test to see how a more retail-focused version of the store will perform while simultaneously planting the seeds for a bigger space in the Garden State Plaza.

The new store features a treehouse (repurposed from the Toys “R” Us concept) alongside a vintage pickup truck with a miniature basketball court in its bed, lifelike foliage and greenery, a craft and activity area, and a curated selection of toys, games, books, and apparel.

CAMP opens Tuesday, October 19.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.