CAMP, the family experience company, is opening a new retail concept in a familiar location.
The gates to CAMP’s newest store will open this week at the Westfield Garden State Plaza in Paramus, New Jersey. The rapidly expanding chain has taken over the same spot once occupied by one of the two Toys “R” Us concept stores that Tru Kids Brands opened under its Toy Retail Showrooms project in late 2019. The store quietly closed in January and the space was temporarily inhabited by Toys & Beyond, a move that drew the ire of a certain giraffe this summer.
CAMP’s seventh store sits in a smaller, 6,500 square-foot space that Forbes notes will not have the Magic Door or rotating themes that its bigger locations, such as the Fifth Avenue flagship in New York City have. Instead, the Paramus location will serve as a test to see how a more retail-focused version of the store will perform while simultaneously planting the seeds for a bigger space in the Garden State Plaza.
The new store features a treehouse (repurposed from the Toys “R” Us concept) alongside a vintage pickup truck with a miniature basketball court in its bed, lifelike foliage and greenery, a craft and activity area, and a curated selection of toys, games, books, and apparel.
CAMP opens Tuesday, October 19.