Cloudco Entertainment’s Care Bears are celebrating Share Your Care Day with a series of events that will span more than just a day as they encourage all of their fans to engage in actions that showcase love, friendship, acceptance, and kindness.

The annual event kicked off this morning and will continue with select activations through Sept. 12. This year, the Care Bears have partnered with Lady Gaga’s Born This Way Foundation to do good on a global scale.

“At Cloudco Entertainment, ‘Share Your Care Day’ is a truly special day. This year, we’re especially honored to be collaborating with Born This Way Foundation and its mission to support the wellness of young people and empower them to build a kinder, braver world,” says Kristeen Tibbits, Cloudco’s head of marketing. “We’ve invited our fans and partners across the globe to amplify the message of sharing and caring and pledge to become honorary Kindness Keepers.”

Earlier today, the Care Bears made special appearances at Born This Way Foundation’s partner organizations Mindful Littles and Precious Dreams Foundation where they delivered Care Bears plush toys donated by Basic Fun! and other Care Bears products provided by Handcraft, Highpoint, Centric, and Concept 1.

This weekend, the Care Bears will make special appearances at FOMO Factory in Houston, Texas on Friday, Sept. 10 from 4-7 p.m. CT and Saturday, Sept. 11 from 2-5 p.m. CT, and at Rodeo39 in Stanton, California on Saturday, Sept. 11 from 12-4 p.m. PT.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.