Cloudco Entertainment’s Care Bears are celebrating Share Your Care Day with a series of events that will span more than just a day as they encourage all of their fans to engage in actions that showcase love, friendship, acceptance, and kindness.

The annual event kicked off this morning and will continue with select activations through Sept. 12. This year, the Care Bears have partnered with Lady Gaga’s Born This Way Foundation to do good on a global scale.

“At Cloudco Entertainment, ‘Share Your Care Day’ is a truly special day. This year, we’re especially honored to be collaborating with Born This Way Foundation and its mission to support the wellness of young people and empower them to build a kinder, braver world,” says Kristeen Tibbits, Cloudco’s head of marketing. “We’ve invited our fans and partners across the globe to amplify the message of sharing and caring and pledge to become honorary Kindness Keepers.”

Earlier today, the Care Bears made special appearances at Born This Way Foundation’s partner organizations Mindful Littles and Precious Dreams Foundation where they delivered Care Bears plush toys donated by Basic Fun! and other Care Bears products provided by Handcraft, Highpoint, Centric, and Concept 1.

This weekend, the Care Bears will make special appearances at FOMO Factory in Houston, Texas on Friday, Sept. 10 from 4-7 p.m. CT and Saturday, Sept. 11 from 2-5 p.m. CT, and at Rodeo39 in Stanton, California on Saturday, Sept. 11 from 12-4 p.m. PT.