Chefclub — Europe’s leading food-themed content studio — announced five new toy distribution partnerships across several countries. The brand will partner with White Knight Toys in the U.S., Autruche in Canada, Hutter Trade in Germany, Austria, and Switzerland, JPM Toys in Benelux, and CMC in the Middle East.
“The success of Chefclub’s own kids’ line is helping to establish the brand in many markets and is providing a solid opportunity to expand into toy aisles,” says Marie-Laure Marchand, Senior Vice President of global consumer products & business development at Chefclub. “With the help of our licensing partners, we look forward to expanding our toy line categories, especially in role-play, games, and arts & crafts.”
The selected companies will be the exclusive domestic agents for Chefclub’s line of kids’ cooking utensils, designed to give kids independence in the kitchen. Chefclub’s product line is designed entirely in-house. It includes child-size ergonomic knives with finger guards, measuring cups that use characters in addition to numeric measurements, cookie cutter sets with three-dimensional animals, and fully illustrated cookbooks.
Chefclub will attend Spielwarenmesse in Nürnberg at the Hutter Trade Booth Hall 10, 1 Booth A 08 from Feb. 1-5, 2023.