Chefclub is expanding into new countries this year. | Source: Chefclub

ChefclubEurope’s leading food-themed content studio — announced five new toy distribution partnerships across several countries. The brand will partner with White Knight Toys in the U.S., Autruche in Canada, Hutter Trade in Germany, Austria, and Switzerland, JPM Toys in Benelux, and CMC in the Middle East. 

“The success of Chefclub’s own kids’ line is helping to establish the brand in many markets and is providing a solid opportunity to expand into toy aisles,” says Marie-Laure Marchand, Senior Vice President of global consumer products & business development at Chefclub. “With the help of our licensing partners, we look forward to expanding our toy line categories, especially in role-play, games, and arts & crafts.” 

The selected companies will be the exclusive domestic agents for Chefclub’s line of kids’ cooking utensils, designed to give kids independence in the kitchen. Chefclub’s product line is designed entirely in-house. It includes child-size ergonomic knives with finger guards, measuring cups that use characters in addition to numeric measurements, cookie cutter sets with three-dimensional animals, and fully illustrated cookbooks. 

Related: Playmobil Taps WildBrain CPLG to Handle Global Licensing Expansion

Chefclub will attend Spielwarenmesse in Nürnberg at the Hutter Trade Booth Hall 10, 1 Booth A 08 from Feb. 1-5, 2023.

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks was an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.