CSM Sport & Entertainment named Christa Carone as its president of CSM North America.

Carone joins the company from Group Nine Media, where she served as president overseeing sales, marketing, audience development and analytics, product, technology, and the company’s internal creative studio and experiential operations. The Group Nine portfolio includes PopSugar, Thrillist, NowThis, and more.

At CSM, Carone will join a team that is accelerating growth strategies for North America. Its portfolio of experiential, marketing, and production clients includes TikTok, Amazon Prime Video, Fox, and others. Sports, entertainment, and major brand clients include the U.S. Club Soccer, Cirque du Soleil, and Verizon.

“I’ve led comprehensive marketing strategies for companies of all sizes, and I’ve always believed in the power of live experiences to create relevant and memorable brand connections,” says Carone. “CSM has tapped into the zeitgeist of what we all crave right now — more opportunities to lift our heads and engage with cultural happenings in real life. As a former CSM client and now a colleague, I have great respect for the CSM team that is pioneering a surround-sound approach to helping properties and brands collaborate on delivering world-class experiences.”