It’s a big week for toy industry data as Spielwarenemesse continues.

Circana (formerly The NPD Group) continues tradition with today’s announcement of the winners of its 13th annual Toy Industry Performance Awards. As always, the awards honor the best-selling and top-growth toys, properties, and manufacturers based on total global toy sales and in the U.S., Europe, Canada, Brazil, and Mexico as tracked by Circana’s Retail Tracking Service.

As we begin a new year and many of us gather together at the international toy fair in Nuremberg this week, Circana is incredibly proud to celebrate the innovation and quality of toys and games being developed to inspire the joy of play around the world. We wish all the winners, and the entire toy industry, success in 2024.”
Ricardo Solar, EVP of Entertainment at Circana

In a repeat performance from last year, The LEGO Group was named Global Top Toy Manufacturer of 2023 while The Pokémon Co.‘s namesake brand was deemed Global Top Toy Property. Mattel’s Hot Wheels brand took the checkered flag again as the Global Top Selling Toy of the Year for its 1:64-scale mainline singles assortment.

In the U.S., Pokémon was named Top Toy Property while Jazwares’ Squishmallows 8-inch Plush assortment scored the top spot for bestselling toy of 2023. In Mexico and Brazil, Hot Wheels dominated the charts as the top property and top-selling toy.

See additional winners below:

Look for a deep dive into last year’s performance alongside predictions for 2024 in The BIG Toy Book, available February 26!

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.