Source: Cloudco Entertainment/The Toy Book

Cloudco Entertainment is plotting a big year for its Care Bears brand.

Care Bears launched in 1982 and will celebrate its 40th anniversary this year through multiple partnerships and collaborations. The anniversary celebration will see new Care Bears products and programs in toys and games, fashion, accessories, homeware, cosmetics, crafts, seasonal, travel, and yes, the metaverse.

“The Care Bears resonate with fans of all ages and we love hearing that fans that grew up with the brand in the 80s are now introducing their own families and children to the Care Bears,” says Cloudco Head of Global Licensing Robert Prinzo. “Our wide-ranging consumer product deals allow us to create fun, new products that all of our fans will collect, and enjoy, for years to come.”

Basic Fun! will introduce a trio of new characters to its line of plush toys, including Care-a-Lot Bear, a special-edition 40th Anniversary Care Bear commemorating 40 years of making the world a more caring place. In Australia, Care-a-Lot Bear will join Headstart International’s line of products and the bear will also make appearances in special capsule collections throughout the year.

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New partnerships and licensing deals supporting the anniversary include H&M, I Scream, Chinti & Parker, Dolls Kill, Bandy Button, and FYE for fashion items; Olympia Le Tan, Melissa, Knockaround, and Dannijo for accessories; Igloo for coolers and housewares; and PEZ for collectibles.

Next month, the Care Bears 40th Anniversary celebration officially takes flight as Alaska Airlines spreads “We Care A Lot!” messaging to its passengers. The airline partnership will be followed by a metaverse effort with RECUR, the launch of the first official Care Bears NFT, and a design competition with Threadless.