The spread of COVID-19 continues to boost the consumption of home entertainment.

According to The NPD Group, stay-at-home orders have resulted in a 72% increase in the number of Netflix subscriber profiles that were used to stream video content each week.

“While entertainment is not essential for survival, it’s still an essential way to stay sane, while people shelter at home,” says John Buffone, executive director, industry analyst at The NPD Group. “There have been notable streaming video preference shifts toward escapist titles and family programming that viewers are bingeing on to keep themselves entertained.”

The NPD Group used its Subscription Video Track Service to compare regions where stay-at-home orders have had a bigger impact versus areas of the country where restrictions haven’t been as tight. The biggest uptick in streaming has been seen in the Tri-State region of New York, New Jersey, and Connecticut. In that area, the average amount of time each Netflix profile was used to stream video on a weekly basis rose 37%. That’s a 10% larger increase than in the rest of the country.

In areas with less population, sales of DVD and Blu-ray releases have shown growth amid the pandemic.

As families spend time at home together, streaming video content and video games have joined select toy and game categories including puzzles and outdoor products in experiencing robust sales increases.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.