Image: IMDb
Genius Brands International secured four new licensing partners for Rainbow Rangers, the new Nick Jr. animated preschool show. The new licensing deals include Cra-Z-Art for crafts and activities, Esquire Footwear, Integrity Vitamins, and Townley Girl.
These new licensees join more that 25 other partners for the brand, including Mattel as master toy partner.
Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.