Crayola crayons | Source: Crayola

Crayola is looking to build its licensing business with the addition of two new hires.

Rob Spindley joined the company as director, licensing, EMEA, and Tiffany Moore has been named head of retail development, Crayola licensing.

“International expansion and retail development are key strategic priorities for the growth of our business.  We are excited to have both Rob and Tiffany join our team,” says Warren Schorr, vice president, Crayola business development and global licensing. “Their knowledge and experience will help transform Crayola’s licensing business in their respective areas.”

Related: Crayola’s Warren Schorr Appears on the ‘Power Kid Podcast’

Based in London, Spindley comes to Crayola with experience on the licensor, licensee, and agent sides of the business and has worked with top licensors, including The Walt Disney Co., BBC Studios, Universal, and Technicolor.

Moore previously held retail development roles at Disney and DreamWorks. She joins Crayola from Universal Studios where she developed retail programs for the Jurassic World and Trolls franchises.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.