Source: The Toy Book

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Warren Schorr, vice president of business development and global licensing for Crayola.

Prior to joining Crayola in 2010, Schorr held executive roles at Warner Bros., 20th Century Fox, and MGM. Now he works to grow and extend a brand that has become a true “household name,” with brand recognition in 99% of U.S. homes.

On the show, Schorr discusses the animated properties that he worked with at Warner Bros. before delving into Crayola’s position as “stewards of color.” From there, the conversation explores the history of Crayola from its founding in 1885, and its long history of breaking into new product categories. Finally, Schorr details the history and development of Crayola’s new IDEAworks exhibit at the Franklin Institute.

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The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media and Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.