The characters from the popular, free-to-play multiplayer game Apex Legends will be roaming the streets to trick-or-treat this fall.
Disguise Inc., the Halloween costume division Jakks Pacific Inc., inked a multiyear licensing agreement with Electronic Arts Inc. (EA) to create an exclusive line of Apex Legends-inspired costumes for the U.S. and Canada. Retail Monster brokered the deal, serving as Apex Legends’ global licensing agent.
“Apex Legends is one of the fastest-growing, multiplayer games in the videogame industry,” says Tara Hefter, executive vice president and general manager of Disguise. “We are delighted to partner with EA to expand the game’s popularity and create a complete collection of costumes for the whole family to enjoy.”
Developed by Respawn Entertainment, Apex Legends is a massive hit with more than 70 million players worldwide and more than 20 billion minutes viewed on Twitch to date.
“One thing that makes Apex Legends so beloved by our players is our roster of characters with unique abilities and personalities,” says Arturo Castro, senior director of brand marketing for EA Respawn Entertainment. “We are excited to partner with Disguise to offer Apex Legends fans a chance to become living legends next Halloween.”
Apex Legends costumes will hit retail later this year.