Disguise, EA Partner for First-Ever ‘Apex Legends’ Halloween Costumes

The characters from the popular, free-to-play multiplayer game Apex Legends will be roaming the streets to trick-or-treat this fall.

Disguise Inc., the Halloween costume division Jakks Pacific Inc., inked a multiyear licensing agreement with Electronic Arts Inc. (EA) to create an exclusive line of Apex Legends-inspired costumes for the U.S. and Canada. Retail Monster brokered the deal, serving as Apex Legends’ global licensing agent.

Apex Legends is one of the fastest-growing, multiplayer games in the videogame industry,” says Tara Hefter, executive vice president and general manager of Disguise. “We are delighted to partner with EA to expand the game’s popularity and create a complete collection of costumes for the whole family to enjoy.”

Developed by Respawn Entertainment, Apex Legends is a massive hit with more than 70 million players worldwide and more than 20 billion minutes viewed on Twitch to date.


Related: Disguise is Helping the World Play Dress-Up


“One thing that makes Apex Legends so beloved by our players is our roster of characters with unique abilities and personalities,” says Arturo Castro, senior director of brand marketing for EA Respawn Entertainment. “We are excited to partner with Disguise to offer Apex Legends fans a chance to become living legends next Halloween.”

Apex Legends costumes will hit retail later this year.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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