Disguise, the costumes and seasonal division of JAKKS Pacific, has entered into a multi-year partnership with MGA Entertainment to design, manufacture, and distribute costumes and accessories globally for MGA brands including L.O.L. Surprise!, Rainbow High, Little Tikes, and Bratz. The designs will be produced for both kids and collectors.
“We have prior experience collaborating with MGA Entertainment and are well aware of the immense popularity of their brands in retail, as well as the fervor for dressing up as these characters,” says Tara Cortner, President and General Manager of Disguise.
“[Disguise’s] attention to detail and creative ideas for costumes and dress up bring a new level of interactive play to L.O.L. Surprise! and Rainbow High,” says Mindy Puente-Escalera, Senior Vice President, Global Licensing, MGA Entertainment. “It’s important to us that our brands continue to have many touchpoints allowing us to engage with our fans and we believe these new products will be fan favorites from the start.”
The new costumes and accessories are expected to be released in stores and online later this year.
