More familiar characters are joining the Disguise portfolio.
Disguise, the costumes and seasonal division of JAKKS Pacific, inked a partnership extension with Universal Products & Experiences (UP&E) to create an expanded range of costumes, accessories, inflatables, adaptive costumes, and trunk-or-treat kits for Universal franchises beginning this year.
Under the expanded pact, Disguise will extend the reach of its UP&E dress-up and role-play offerings beyond the U.S. and into the growing market in Latin America.
“Disguise has seen significant retail success for Jurassic World, DreamWorks Animation’s Trolls, and Illumination’s Minions, and we are excited to continue the collaboration with Universal Products & Experiences for this extension of brands and into new territories,” says Tara Cortner, President and General Manager at Disguise. “We look forward to designing innovative costume and dress-up looks for these franchises in existing and emerging markets.”
Disguise says that the deal includes top properties, such as Illumination’s Despicable Me; Universal Pictures and Amblin Entertainment’s Jurassic World; DreamWorks Animation’s Gabby’s Dollhouse, How to Train Your Dragon, and Trolls; and The Office, Where’s Waldo/Where’s Wally, and Universal Monsters.
Additionally, Universal characters like Chucky will join Disguise’s Funko POP! mask line.
The new costumes will debut at select mass and specialty retailers this fall.
For a sneak preview of 2023’s hottest licensed costumes, check out The Toy Book‘s 2023 Licensing & Entertainment issue, available June 13.
