Visitors at the Spielwarenmesse International Toy Fair | Source: Spielwarenmesse eG

Over the past few weeks, areas of Germany have been hit with devastating flooding that has wiped out towns and villages and disrupted countless lives.

Due to this, Spielwarenmesse eG — organizers of the massive Spielwarenmesse International Toy Fair in Nuremberg, Germany — have launched an internal fundraising campaign to provide aid to victims. For each Euro contributed by a staff member, Spielwarenmesse added another five.

“The support and sympathy shown by our staff and their willingness to donate has been incredible,” Spielwarenmesse Spokesperson of the Executive Board Christian Ulrich. “Our entire team is deeply shocked by the extent of this disaster, and we wanted to make at least a small and unbureaucratic contribution to show our support in their hour of need.”

Related: Spielwarenmesse eG’s New Board Gets to Work

A total of 9,000 euros was collected and donated to Aktion Deutschland Hilft, an alliance of aid organizations, including Arbeiter-Samariter-Bund (ASB), CARE Deutschland and Malteser Hilfsdienst.

Aktion Deutschland Hilft is supporting rescue, recovery, and clean-up efforts in the areas hit by the flooding.

The 72nd Spielwarenmesse will take place Feb. 2-6, 2022.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.