Spielwarenmesse eG’s new Executive Board (from left): Florian Hess, Christian Ulrich, and Jens Pflüger | Source: Spielwarenmesse eG

The reins have officially been handed over at Spielwarenmesse eG.

Florian Hess, Jens Pflüger, and Christian Ulrich took the helm as the new executive board at Spielwarenmesse eG this week following the departure of CEO Ernst Kick (CEO) and Dr. Hans-Juergen Richter. The organization is now recharged and looking ahead to the growth of its World of Toys international trade fair program and other initiatives in support of the global toy industry following some pandemic-fueled derailments.

“We have made excellent progress in developing innovative concepts that embrace the accelerated introduction of digitalization whilst at the same time focusing on the unique and indispensable experience of a physical trade fair,” says Spielwarenmesse Spokesperson Christian Ulrich. “We will continue to build on the more than 70 years of success enjoyed by Spielwarenmesse eG and to live up to the future requirements and expectations of all trade-fair participants.”

Related: Ernst Kick, Dr. Hans-Juergen Richter Bid Farewell to Spielwarenmesse eG

The new trio will split duties, with Hess taking on the role of fair management to oversee the organization of Spielwarenmesse’s trade fairs, marketing, and the World of Toys program. Pflüger is responsible for finance, human resources, and IT while Ulrich will lead member marketing and PR in addition to serving as spokesperson.

The 72nd Spielwarenmesse will take place Feb. 2-6, 2022 in Nuremberg, Germany.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.