Rudell Design has been in business since 1975 and has been responsible for the development and licensing of products that have generated millions of dollars for the toy industry. The success of Rudell’s toys and games, including Splash Out, Upwards, Wet Head, GeoTrax, GlowDome, and Weebles led to his induction into Hasbro’s Toy Inventor Hall of Fame in 2001.
On the show, Rudell discusses how his “whimsical graphic flare” landed him his first job and early success at Mattel and the development of Upwards. Additionally, Rudell offers advice for young inventors and explains the importance of a passionate pitch. Finally, Albritton and Rudell discuss the recent partnership between Rudell Design and Far Out Toys to create products inspired by pocket.watch’s massively successful Ryan’s World brand.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 80 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.