Entertainment One Licensing (eOne) today outlined the stance it will take to reduce the global sale of counterfeit merchandise and unlicensed events for Peppa Pig and PJ Masks.
Beginning this year, eOne seized more than 250,000 counterfeit products globally via port seizures and market raids, and removed more than 50,000 infringing listings on more than 40 leading e-commerce platforms including Alibaba, Mercado Libre, and Amazon. eOne also enforced against social media platforms, removing more than 1,000 infringements across iTunes, GooglePlay, and YouTube. Additioanlly, several infringing stage shows and unlicensed events have been cancelled via legal action across the Latin American region.
Considerable progress has been made to crack down on the sale of unlicensed merchandise across Latin America. This year, 200,000 counterfeit products were seized, 5,000 infringing e-commerce listings were removed, and action was taken against several infringing stage shows across the region.
In Russia, eOne removed more than 10,000 counterfeit listings across eight e-commence platforms, including Avito and Aliexpress. Approximately 3,000 infringing URLs and 1,500 infringements on social media platforms have been made, and 100 civil lawsuits have been filed against sellers of counterfeit Peppa Pig products.
In China, a raid of more than 13,000 counterfeit Peppa Pig products was made in Shantou, Dongguan. eOne has also initiated civil lawsuits against more than a dozen major sellers of counterfeit Peppa Pig products on Alibaba. In addition, the licensor has undertaken multiple port seizures across China and targeted any trademark infringement, with more than 20 legal actions currently in progress.
Toys and apparel are the most counterfeited products, which raises concerns over health and safety. eOne has liaised with authorities and legal counsel across all key territories to limit the impact to its partners and the general public.