Exclusive: Funko Preps 3-Day FunKon Summer Fan Event

FunKon 2021 | Source: Funko/The Toy Book

Funko Inc. is throwing a hybrid fan event this summer.

The Toy Book — along with our sister publication, the Pop Insider — can exclusively reveal that FunKon will take place Aug. 4-7, 2021 at Funko Hollywood. The maker of pop culture-inspired toys, collectibles, and lifestyle products is planning three days packed with new product reveals, celebrity guests, a Loungefly fashion show, exclusive live-streamed content, giveaways, and more emanating from its 40,000 square-foot retail destination in the heart of Hollywood.

“The past year proved that virtual experiences can resonate with our fans as much as in-person events,” says Funko CEO Brian Mariotti. “As California begins to lift in-person event restrictions, FunKon brings us all together at our world-class Hollywood store to experience best in class entertainment and pop culture — virtually and in-person.”

Related: Exclusive: Funko Q1 Sales Spike 38%; Plots Funkoween Celebration, New Product Reveals

Funko plans to kick off the event with the debut of Pops! With Purpose, a new philanthropic effort that taps into one of the company’s core tenets: giving back. A short documentary, The Making of Funko Hollywood, will debut amid a host of new video content, including interviews with Funko team members, artists, and more. Additionally, FunKon is bringing back Fundays as a virtual event in which fans can participate in team competitions across a variety of challenges.

Fans and collectors from around the world can tune into the virtual event while those based in the U.S. can register to attend FunKon in-person at Funko Hollywood. Full details on how to register will be shared on the Funko blog.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.