FunKon 2021 | Source: Funko/The Toy Book

Funko Inc. is throwing a hybrid fan event this summer.

The Toy Book — along with our sister publication, the Pop Insider — can exclusively reveal that FunKon will take place Aug. 4-7, 2021 at Funko Hollywood. The maker of pop culture-inspired toys, collectibles, and lifestyle products is planning three days packed with new product reveals, celebrity guests, a Loungefly fashion show, exclusive live-streamed content, giveaways, and more emanating from its 40,000 square-foot retail destination in the heart of Hollywood.

“The past year proved that virtual experiences can resonate with our fans as much as in-person events,” says Funko CEO Brian Mariotti. “As California begins to lift in-person event restrictions, FunKon brings us all together at our world-class Hollywood store to experience best in class entertainment and pop culture — virtually and in-person.”

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Funko plans to kick off the event with the debut of Pops! With Purpose, a new philanthropic effort that taps into one of the company’s core tenets: giving back. A short documentary, The Making of Funko Hollywood, will debut amid a host of new video content, including interviews with Funko team members, artists, and more. Additionally, FunKon is bringing back Fundays as a virtual event in which fans can participate in team competitions across a variety of challenges.

Fans and collectors from around the world can tune into the virtual event while those based in the U.S. can register to attend FunKon in-person at Funko Hollywood. Full details on how to register will be shared on the Funko blog.