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Funko is heading to Hollywood.

The purveyor of pop culture collectibles and consumer products is in just about every retail outlet possible, and now it’s expanding upon its own. Following the 2017 opening of its first Funko store at the company headquarters in Everett, Washington, a second location is set to open in Los Angeles later this year.

Walking the aisles at Toy Fair New York this year, nearly everyone was familiar with Funko’s famous line of Pop! vinyl figures, but some seemed to lack awareness to the fact that Funko is more than figures — and the company is conscious of that. In a statement, Funko says that “the new space will broaden company awareness and display the breadth of Funko product and content providers that the brand carries.”

“It was a no-brainer to open our second retail location in the television and film mecca of the world – Hollywood,” says Brian Mariotti, chief executive officer at Funko. “We couldn’t be more excited to have a presence among the most influential production studios and creative talent delivering pop culture content.”

Indeed, Funko is a company built on the strength of Hollywood partnerships, with agreements in place to produce products for almost any fandom — from the mainstream to the obscure. Offerings include vinyl collectibles, action figures, bobbleheads, housewares, plush, and even fashion accessories with the Loungefly brand. Marking another step in diversifying, Funko recently acquired Forrest-Pruzan Creative, a Seattle-based design studio focusing on board games.

The nearly 40,000 square foot Funko Store will be located on Hollywood Boulevard in the new Eastown development — minutes from the Hollywood Pantages Theater, Dolby Theatre, El Capitan, and TLC Chinese Theater.

Funko Street Fighter Savage World Action Figures.
Funko Street Fighter Savage World Action Figures. Photographed at Toy Fair New York 2019.

While nothing has been officially confirmed, rumors of a future “Funko movie” continue to surface on a regular basis. In Hollywood, anything is possible.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.