Source: Jakks Pacific/The Toy Book

Over the past few years, the seasonal business has become a growing part of the product mix for Jakks Pacific and following the success of last year’s collection of advent calendars, the company is celebrating Christmas in July with the launch of two new offerings for 2021. The Toy Book, along with our sister publications, the Toy Insider and the Pop Insider can exclusively reveal that A Christmas Story joins the licensed portfolio at Jakks with the debut of a 24-day advent calendar while Nintendo’s Super Mario joins the holiday lineup with an advent calendar packed with exclusive new figures!

Source: James Zahn/The Toy Book

A Christmas Story Advent Calendar

The classic tale of the countdown to Christmas in Cleveland in the 1940s gets reimagined in toy form for this 24-day advent calendar. Kids can open each day to discover exclusive figurines of 9-year-old Ralphie and his family along with an angry department store Santa, an irritated elf, the neighborhood kids, and an assortment of artifacts from the film, including a Little Orphan Annie Decoder Ring, a bar of soap, and a major award that may or may not be Italian.

Source: James Zahn/The Toy Book

This set comes in a pop-up diorama that represents the famed Christmas Story House in Cleveland!

Families can preorder it now from Amazon and look for it at other retailers soon.

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Source: James Zahn/The Toy Book

Super Mario Advent Calendar (Amazon Exclusive)

The characters from Nintendo’s Super Mario video games have entered the Warp Zone for some holiday fun. This set includes 24 popular Super Mario characters and accessories, including Ice Luigi, Princess Peach, Light Blue Yoshi, and the very first releases of a special Santa Mario, Snowman Mario, Snowman Luigi, and more. The figures are in 2.5-inch scale and compatible with many other figures and playsets from Jakks Pacific’s extensive line of Super Mario toys!

Source: James Zahn/The Toy Book

Families can preorder the calendar exclusively at Amazon.