Funko x Disguise Pop! Masks | Source: Disguise/The Toy Book

Funkoween is in full effect and this year, Funko — the maker of pop culture-infused toys, collectibles, and lifestyle products — is marking the occasion by jumping into another new category: Costumes and dress-up.

Disguise Inc. — the costume division of Jakks Pacific — inked a multi-year licensing deal with Funko to design, market, manufacture, and distribute an all-new product expression called Pop! Masks. The oversized masks feature the Pop! brand’s aesthetic and are designed to be wearable and displayable. In the interest of collectibility, each style will be produced in limited runs.

“The iconic Funko Pop! style translates into a really fun wearable product for cosplay and dress-up occasions,” says Disguise President and General Manager Tara Hefter. “We know Funko fans and Halloween lovers will jump at the opportunity to wear, collect and display our new Pop! Masks.”

The initial line is available to preorder from Amazon in North America and Europe and includes iconic characters such as Batman and Harley Quinn, the Stay Puft Marshmallow Man (Ghostbusters), Pennywise (It), and Jack Skellington and Sally (The Nightmare Before Christmas) from licensors including Warner Bros. and Sony Pictures Entertainment. Next year, the line will expand with more than 30 new styles from a variety of additional licensors.

Disguise’s Funko Pop! Masks | Source: Disguise/The Toy Book

“We’ve spent years building up our business around fan-first collectability, community, and affordability,” says Funko’s Director of Global Licensing Jason Bischoff. “Pop! Masks are born from that same tradition, and just like our other products, Pop! Masks can be celebrated year-round. It’s another massive opportunity for fans to wear or display their fandom and connect with their fellow pop culture enthusiasts.”

Disguise’s Pop! Masks collection will be available on later this year. Distribution will also expand into Latin America, Australia, and New Zealand this fall.

Related: Everything Old Is Collectible Again

This year has seen expansions from both Funko and Disguise as each company looks to broaden its product portfolio and number of licensing partners.

Disguise recently inked deals to create costumes and accessories for Bluey, CoComelon, the Universal Brand Development portfolioSonic the Hedgehog 2, and PAW Patrol: The MovieSony’s GhostbustersNintendo’s Kirby, and Moonbug’s Blippi, among others.

Funko has continued its expansion and diversification through the acquisition of  TokenWave, the company behind TokenHead, a mobile app and website for showcasing and tracking NFT holdings. Additionally, the company is also expanding into publishing through a deal with Universal Brand Development and Random House; and is collaborating with Panini America on a new line of Funko Pop! Trading Cards. The new line will pair Panini Prizm NFL and NBA trading card art with a Pop! vinyl figure that is replicating the player’s pose on the featured card. Both components will come together in a protective case that sports and/or Funko enthusiasts can hang on the wall.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.