Exclusive: LEGO, Disney Invite Builders to #SharetheWonder in Disney100 Brand Campaign
Source: Disney/The LEGO Group

The LEGO Group is officially kicking off its celebration of The Walt Disney Co.’s 100th anniversary.

The Toy Book has your exclusive first look at LEGO’s #SharetheWonder campaign — an initiative that recreates iconic Disney and Pixar movie moments in LEGO brick form. The three-part video series will roll out over the next month on LEGO.com, the LEGO social media channels, and Disney’s official YouTube channel. Check out the teaser below!

For nearly 25 years, LEGO Disney has inspired families, and now LEGO and Disney are inviting builders to recreate their own favorite movie memories to #SharetheWonder on social media.

While a few leaks recently surfaced internationally via a German retailer, Disney and LEGO have provided The Toy Book with official details on their first collection of Disney100 products that will hit retail this spring.


Source: The LEGO Group

LEGO DUPLO Disney 3 in 1 Magical Castle (10998)

Young fans can experience the magic of the Disney castle with Disney Mickey Mouse, Disney Minnie Mouse, Figaro, Daisy Duck, and Donald Duck. The set transforms into three different builds, ensuring the fun never stops for toddlers ages 3 and up. The set will be available exclusively at LEGO Stores and LEGO.com for $99.99


Source: The LEGO Group

LEGO Disney Celebration Train (43212)

Disney fans can jump aboard and join in the anniversary celebrations with his parade train featuring beloved Disney and Pixar characters from Mickey Mouse and Minnie Mouse, Moana, Peter Pan, and Toy Story on bespoke parade floats. Geared toward builders ages 4 and up, the set will be available at mass and specialty retailers, LEGO Stores, and LEGO.com beginning April 1. MSRP: $39.99


Source: The LEGO Group

LEGO Disney ‘Up’ House (43217)

Kids ages 9 and up can build the iconic home from the Pixar film Up. The LEGO model of the patchwork house features Carl Fredricksen, Wilderness Explorer Russel, and Dug as they prepare for takeoff. The set will be available at mass and specialty retailers, LEGO Stores, and LEGO.com beginning April 1. MSRP: $59.99 

Related: The 2023 Edition of The BIG Toy Book is Here!

Source: The LEGO Group

LEGO Minifigures Disney 100 collection

The latest wave of LEGO Minifigures includes 18 fan-favorite Disney characters from across the last 100 years of entertainment. Each blind bag contains one minifigure. The nostalgia-filled range will be available May 1 at mass and specialty retailers, LEGO Stores, and LEGO.com. MSRP: $4.99 each.


Source: The LEGO Group

LEGO BrickHeadz Disney 100th Celebration set (40622)

This 501-piece set for kids ages 10 and up is available now at LEGO Store, LEGO.com, and select retailers and includes buildable LEGO figures of Oswald the Lucky Rabbit, Disney Mickey Mouse, Snow White, and Tinker Bell. MSRP: $39.99.


For an in-depth look at some of 2023’s hottest toys and games, including new released from The LEGO Group and Disney, check out the latest issue of The Toy BookThe BIG Toy Book — available now.  Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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