Fanattik, Scottgames Strike Deal for Five Nights at Freddy’s Products

The extensive range of products inspired by Scott Cawthon’s Five Nights at Freddy’s (FNAF) franchise is expanding next year.

UK-based Fanattik inked a deal with Scottgames International to create a range of FNAF-inspired collectibles, gifts, and housewares. Striker Entertainment brokered the deal on behalf of Scottgames.

Striker admires the creativity and product execution that Fanattik brings to the IP they license, and we have been looking to find a way into business with them. We are confident that they will bring unique and highly desirable collectibles to markets that are growing at a fast clip with the continuing supply of record breaking filmed entertainment and gaming products from our client Scottgames”
Russell Binder - Striker Entertainment
Russell Binder, CEO, Striker Entertainment

Over the past few years, Fanattik has expanded its reach by creating licensed collectibles inspired by properties owned by Hasbro, Universal Studios, Paramount, Netflix, Toho, Asmodee, and others.

In the video game space, FNAF will join titles from Bethesda, Capcom, Konami, Microsoft, and others in having products designed and distributed by Fanattik.

“We first met with Striker in June at Licensing Expo in Las Vegas and then finalized our deal at BLE in London,” says Anthony Marks, Managing Director at Fanattik. “We are super excited to be releasing unique products in early 2024 and supplying [them to] gift, toy, and video game retailers.”

Fanattik plans to unveil its product line at the Spring Fair in the UK. International retailers are invited to email hello@wearefanattik.com for more details and to register at fanattiktrade.com for updates on forthcoming product launches.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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