Ryan's World

El Segundo-based Far Out Toys arrives at Toy Fair New York with fresh line-up of toys based on original IP and new licenses. In less than two years of operation, the company has secured retail placement with Walmart, Target, and Amazon, in addition to licensing agreements with NASCAR for branded toys, and pocket.watch for Ryan’s World water play items including Splash Out and Head Splat.

“Far Out Toys has grown dramatically over the past year, with a cross-category product range, new slate of original content and rapidly expanding distribution,” says Keith Meggs, CEO and founder of Far Out Toys. “With our in-house team of industry experts and global network of inventors and IP partners, Far Out Toys is fulfilling our goal to innovate to the outer reaches.”

Among the toys being shown at Toy Fair are Crash Racers vehicle sets, Pulp Heroes collectibles, the Far Out Squaire, Drone Slayer and Crazy Critters Games, and an extension of Far Out’s Spin Blast line. 

Far Out Toys will exhibit in booth No. 2207 at the Javits Center, Feb. 16-19.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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