YouTube to Retail: The FGTeeV Toy Line Hits the Streets

It’s a big year for influencers at retail, and the latest to make the jump from YouTube to store shelves is FGTeeV.

As part of a licensing deal inked ahead of Toy Fair, Bonkers Toys has released the first wave of products inspired by the FGTeeV family — Duddy, Moomy, the kids, and a crew of animated characters, including FUNnel Boy, Derpy Bacon, mEGGz, Postal Jenkins, and others. The FGTeeV toy line features squishies, plush, collectible figures, a Mini Mystery TeeV, and the centerpiece of the collection, the Giant Mystery TeeV.

“Partnering with FGTeeV has been an amazing adventure for us, as they have taken creativity to the next level,” says Bonkers Toys President and CEO, Brian Bonnett. “Their vision and dedication to their brand and connecting to the fans through unique, engaging content is second to none, and it is reflected in the super-cool toys we have jointly developed.”

Fueled by a fanbase that has already viewed videos from the FGTeeV family more than 17 billion times, the new toys arrive this week at Target and Walmart, and will soon be available on Amazon.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.