World's Smallest Transformers

At the recent American Specialty Toy Retailing Association (ASTRA) Marketplace & Academy in Pittsburgh, Super Impulse showed off some upcoming offerings from its popular lines of World’s Smallest and World’s Coolest collectible toys.

The company presented prototype samples of new, micro-sized action figures from several classic Hasbro lines, including Power Rangers, Transformers, and G.I. Joe. First previewed on the Toy Book twitter account, the new World’s Smallest will feature articulated replicas of classic characters presented on reproduction card backs.

World's Smallest G.I. Joe and Transformers

From the 1982 G.I. Joe line, Duke, Roadblock, and Snake Eyes will receive the World’s Smallest treatment, while Optimus Prime, Starscream, and Bumblebee will represent the Transformers in classic style. The Power Rangers appear to be based on old Bandai-era sculpts on a Ninja Steel card back, but as these are prototypes, everything is subject to change before they hit retail later this year. Look closely and you may notice that card backs are generic “product name” placeholders.

Other new World’s Smallest toys include an Elf on a Shelf alongside the World’s Coolest Jumanji Board Game, Mr. Potato Head, Nickelodeon Slime, and an Atari 2600 Arcade Sound Joystick.

Additionally, several new additions to the Tiny Arcade and Micro Arcade lines made their debut for specialty retail buyers.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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