Licensed toys create an important bridge between beloved IPs and innovative playthings. Starring both familiar faces and forgotten gems, The Toy Book’s archives are filled with these era-defining licensed toys. Below are a few products from The 1987 issue of The Toy Book that represent the changes and constants of 36 years of toy licensing.
LADY LOVELYLOCKS SILKYMANE THE HORSE
Created under license from Those Characters from Cleveland, Mattel is manufacturing a line of Lady Lovelylocks products, including Silkymane the horse.
Product Facts
- Manufacturer:
- MATTEL
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This archival product page is presented for informational purposes only. This product previously appeared in the pages of The Toy Book and is no longer available for commercial sale, but vintage items may be found on the secondary market.
KING KONG BOP BAG
The King of the Apes stands 48 inches tall on this bop bag made of heavy-duty vinyl. The colorful graphic displays King Kong at his most fierce.
Product Facts
- Manufacturer:
- IMPERIAL TOY
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This archival product page is presented for informational purposes only. This product previously appeared in the pages of The Toy Book and is no longer available for commercial sale, but vintage items may be found on the secondary market.
CHUCK NORRIS KARATE KOMMANDOS
This line of entertainment-inspired action figures and accessories includes Chuck Norris Round-house Kick, Kimo Flying Side Kick, Night Fighter Sidearm Thrust, and Tank Sherman Overhead Power Smash.
Product Facts
- Manufacturer:
- KENNER PRODUCTS
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This archival product page is presented for informational purposes only. This product previously appeared in the pages of The Toy Book and is no longer available for commercial sale, but vintage items may be found on the secondary market.
NERDS COSTUME
Featuring the fruity, sugary mascot for the candy brand Nerds, this Nerds costume includes a mask and a sweatshirt bearing the slogan “I love my Nerds.”
Product Facts
- Manufacturer:
- COLLEGEVILLE
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This archival product page is presented for informational purposes only. This product previously appeared in the pages of The Toy Book and is no longer available for commercial sale, but vintage items may be found on the secondary market.
PLAYBOY: THE GAME OF ELEGANT LIFESTYLES
This new adult-geared board game from Victory Games prompts players to acquire luxury items while trying to establish a special romantic relationship.
Product Facts
- Manufacturer:
- VICTORY GAMES
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This archival product page is presented for informational purposes only. This product previously appeared in the pages of The Toy Book and is no longer available for commercial sale, but vintage items may be found on the secondary market.
DISNEY BABIES CRAWL-AROUND
A soft, roly-poly bounce-back bopper, this vivid Disney Babies Crawl-Around features a peek-in window and a jingling ball.
Product Facts
- Manufacturer:
- SHELCORE
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This archival product page is presented for informational purposes only. This product previously appeared in the pages of The Toy Book and is no longer available for commercial sale, but vintage items may be found on the secondary market.
