MGA Entertainment’s latest toy collection is combining some of the hottest toy trends: surprise toys, sensory toys, and plush.
The Fluffie Stuffiez are plush toys designed for kids ages 6 to 9. Each plush character is covered in fluff that kids can pick out to reveal a new design underneath. Kids can reveal the small sizes in 30-45 minutes, while it can take up to an hour and a half to reveal the large plush toys.
There are six families of plush toys for kids to collect: the Rainbow family, the Treat family, the Unicorn family, the Bear family, the Axolotl family, and the Sky family. Each family has one or two plush toys that kids can reveal. Picking the fluff out of the Fluffie Stuffiez is a great alternative to skin picking for kids with sensory issues.
When kids are done revealing their new Fluffie Stuffiez, they can bag up the fluff they took off the plush character to make a new sensory toy. The packaging the plush toy comes in is perfect for keeping all of the fluff in. Kids can also squish and squeeze the packaging to their hearts’ content.
“MGA Entertainment has a strong track record of innovating new brands that consumers love, like L.O.L. Surprise!, Rainbow High, Bratz, and MGA’s Miniverse, to name a few,” says Isaac Larian, Founder and CEO of MGA Entertainment. “The launch of the new Fluffie Stuffiez plush line builds upon our incredible legacy of innovation. We’ve built 13 brands from scratch that have reached more than $100 million in sales, and we are confident that Fluffie Stuffiez is the next big brand to be added to that list.”
The Fluffie Stuffiez are available now at major retailers for $14.99 for the smaller size and $29.99 for the larger size.
