Fred Rogers Productions extended its partnership with the Bezos Family Foundation to support the Emmy Award-winning PBS KIDS series Daniel Tiger’s Neighborhood.
The Vroom initiative, from the Bezos Family Foundation, translates research on kids’ brain development into tips for parents. Under the renewed agreement, Vroom will sponsor the series into 2020 with a series of 15-second promotional spots that will bookend each episode of Daniel Tiger’s Neighborhood on PBS KIDS broadcast and digital channels.
“We are delighted to continue this important and successful collaboration with Vroom for the benefit of children and families nationwide,” says Paul Siefken, president and CEO of Fred Rogers Productions. “Vroom’s support is helping us to achieve our mission of serving our young audience with valuable opportunities to learn and grow, both on-screen and beyond.”
Vroom’s tools and resources for parents and caregivers highlight the science behind early brain development, so they can turn everyday activities into brain-building moments for kids.