Daniel Tiger's Neighborhood

Fred Rogers Productions extended its partnership with the Bezos Family Foundation to support the Emmy Award-winning PBS KIDS series Daniel Tiger’s Neighborhood.

The Vroom initiative, from the Bezos Family Foundation, translates research on kids’ brain development into tips for parents. Under the renewed agreement, Vroom will sponsor the series into 2020 with a series of 15-second promotional spots that will bookend each episode of Daniel Tiger’s Neighborhood on PBS KIDS broadcast and digital channels.

“We are delighted to continue this important and successful collaboration with Vroom for the benefit of children and families nationwide,” says Paul Siefken, president and CEO of Fred Rogers Productions. “Vroom’s support is helping us to achieve our mission of serving our young audience with valuable opportunities to learn and grow, both on-screen and beyond.”

Vroom’s tools and resources for parents and caregivers highlight the science behind early brain development, so they can turn everyday activities into brain-building moments for kids.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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