Fresh off landing a deal with Kevin O’Leary on this week’s episode of ABC’s Shark Tank, Monti Kids, the at-home Montessori program designed and safety-tested for babies and kids up to age 3, tapped Child’s Play Communications as its agency of record.

Created by Zahra Kassam, a mom, Harvard grad, and internationally certified Montessori educator, the subscription-based program is meant to support learning during the first three years of life—the time in which 85 percent of brain development occurs.

Parents, caregivers, or grandparents receive a Montessori toy curriculum delivered every 3 months, with short videos and articles on how to introduce and use the materials with babies. Subscriptions also include free access to online classes, one-on-one support, and a private community moderated by child development experts and Montessori educators.

Child’s Play Communications will be responsible for media outreach and identifying other opportunities for the brand.

In case you missed it, we got a deal last night on Shark Tank with Kevin O'Leary! #SharkTank #Mompreneur #Montessori

Posted by Monti Kids on Monday, January 28, 2019