Fresh off landing a deal with Kevin O’Leary on this week’s episode of ABC’s Shark Tank, Monti Kids, the at-home Montessori program designed and safety-tested for babies and kids up to age 3, tapped Child’s Play Communications as its agency of record.
Created by Zahra Kassam, a mom, Harvard grad, and internationally certified Montessori educator, the subscription-based program is meant to support learning during the first three years of life—the time in which 85 percent of brain development occurs.
Parents, caregivers, or grandparents receive a Montessori toy curriculum delivered every 3 months, with short videos and articles on how to introduce and use the materials with babies. Subscriptions also include free access to online classes, one-on-one support, and a private community moderated by child development experts and Montessori educators.
Child’s Play Communications will be responsible for media outreach and identifying other opportunities for the brand.