Source: Goliath/The Toy Book

Goliath’s SuperThings are expanding their presence in the U.S.

The new range of miniature collectibles are everyday items that are transformed into superheroes and supervillains. Globally, SuperThings are known as SuperZings, which have already become an international hit. SuperZings is the No. 1 boys action figure line in Spain, and is the No. 2 collectible brand in the UK.

This month, SuperThings are launching at Meijer and Fred Meyer locations.

To celebrate the launch, Goliath is activating the #IAmASuperThing campaign, which encourages kids and families to celebrate themselves as everyday superheroes. Families can tag @SuperThingsUS and #IAmASuperThing on Instagram with pictures of their kids doing everyday tasks that make them “super,” like taking out the trash or helping with chores. Goliath will randomly award SuperThings prize packs to select families.

“We know that kids have exhibited amazing resilience for the past few months, and they deserve for their good deeds to be called out,” says Mary Higbe, director of marketing, Goliath. “The #IAmASuperThing campaign is a natural fit. SuperThings are everyday, ordinary objects that have superpowers. A kid may look at themselves and think that they’re ordinary, but they need to know that they have superpowers that we see and appreciate.”

Earlier this year, Goliath launched a companion animated series on YouTube.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.