The world of the SuperThings is about to get bigger.

Goliath is prepping for the fall launch of its animated series SuperThings: Rivals of Kaboom series 2. The animated series is based on SuperZings, a global collectible range that includes everyday items that are transformed into superheroes and supervillains. In Spain, SuperZings is the No. 1 boys action figure line, and in the UK the brand ranks as the No. 2 collectible brand.

Ahead of Licensing Expo last year, Goliath signed on with Magic Box Int Toys S.L.U. to distribute and license the range in select territories.

Rebranded as SuperThings for the U.S. market, Series 1 toys include blind bags, Supercars, Kaboom Traps, and more. Kids can learn more about the world of Kaboom City through a comic guide included with the SuperThings Starter Pack.

“We’re tremendously excited to move forward with the SuperThings series,” says Mary Higbe, director of marketing at Goliath. “The success of this brand in Europe is unprecedented and we’ve enjoyed seeing it gain momentum here in America.”

SuperThings: Rivals of Kaboom is available for streaming on YouTube.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.