Haribo is launching Haribo Happy World, a new immersive attraction developed in collaboration with Ground Control Entertainment. The destination, positioned as the first of its kind in the UAE, is set to open Nov. 27, 2025, at Dubai Festival City. The project follows a deal negotiated by IMG Licensing, Haribo’s global licensing agency.
Haribo Happy World is designed as a multi-sensory experience that showcases the brand’s century-long history and globally loved confectionery. Visitors can explore themed zones, including interactive exhibits in the Experience Zone, an extensive retail area, and a café serving branded snacks and confectionery. The café will be accessible to all visitors at Dubai Festival City, reflecting the brand’s playful, family-friendly appeal.
“Bringing Haribo Happy World to Dubai is more than just opening a store — it’s about sharing joy, imagination, and the timeless magic of childhood with families across the region. We’re proud to make Dubai the home of this sweet new adventure,” shares Mohamed Mahmoud, Founder and CEO at Ground Control Entertainment.
Guests also enjoy Haribo treats outside while viewing the venue’s immersive light, laser, and water show on Festival Bay. A dedicated Birthday Room offers a space for personalized celebrations, reinforcing the destination’s focus on family experiences and group gatherings.
“For more than 100 years, we [delivered] moments of happiness through our delicious treats. With the opening of the new Haribo Happy World in Dubai, we are excited to bring moments of happiness to families from Dubai and visitors from all over the world,” says Kostas Vlachos, Haribo chief commercial officer, developing countries and Turkey. “The Haribo Happy World will be a vibrant destination where people of all ages can experience the joy and magic of our brand.”
Haribo Happy World aims to merge fun, flavor, and storytelling, highlighting the brand’s emphasis on childlike joy and global fan loyalty. With more than 100 years of history and products available in over 120 countries, Haribo continues to expand its presence through experiential destinations designed to connect with fans of all ages.
To learn more, visit imglicensing.com.
