Hasbro named Casey Collins the senior vice president (SVP) and general manager of global consumer products, effective immediately. Collins assumes the role from Simon Waters, who will take on a new position as SVP and general manager of Hasbro’s recently acquired Power Rangers franchise.

Casey most recently held the position of EVP of consumer products at World Wrestling Entertainment Inc. (WWE), where he was responsible for monetizing fan engagement across global licensing, e-commerce, venue merchandise, gaming, and home entertainment. Casey also was the EVP, global licensing and entertainment at MGA Entertainment Inc., and the former head of domestic licensing and head of international licensing at Lucasfilm Ltd.