Source: Hasbro/The Toy Book

The relaunched G.I. Joe brand is rapidly expanding.

Following the debut of the G.I. Joe Classified Series and the G.I. Joe Retro Series, Hasbro unleashed a new sub-line called Special Missions: Cobra Island for the 6-inch scale Classified Series. The first wave of figures is being offered exclusively at Target.

Individual figures include Cobra Island versions of Roadblock, a Cobra Trooper, and Wayne “Beach Head” Sneeden. Additionally, Baroness with Cobra C.O.I.L. marks the introduction of vehicles into the 6-inch scale G.I. Joe line.

Preorders for the Cobra Island collection quickly sold out upon launch this morning.

Additionally, Hasbro released 20 more classic episodes of G.I. Joe: A Real American Hero on the company’s YouTube channel. The series, which inspired the recent brand relaunch, is also streaming live, 24-hours a day on the channel.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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