Hasbro Inc. is making moves in the C-suite to kick off the new year.
The company’s board of directors named Chris Cocks as Hasbro’s new CEO and member of the board effective Feb. 25. Cocks takes over for interim CEO Rich Stoddart who stepped in to lead the company following the death of longtime CEO Brian Goldner last fall. Stoddart will become chair of the board.
Cocks joined Hasbro from Microsoft in 2016 and currently serves as president and chief operating officer of Hasbro’s Wizards of the Coast and Digital Gaming division.
“Hasbro has amazing brands, gifted storytellers, and unique entertainment assets, and I am humbled to step into the position of CEO at this important time and to build on the strong foundation Brian created,” Cocks says. “Our consumer products, gaming, and entertainment teams are the best and most creative in the business and have shown such incredible resilience. I look forward to working with our highly-experienced senior management team as we continue to reimagine play and entertainment and deliver experiences to families and fans, of all ages, around the world.”
Additionally, Hasbro Consumer Products’ Chief Consumer Officer and Chief Operating Officer Eric Nyman will be promoted to president and chief operating officer at Hasbro beginning Feb, 25. In his new role, Nyman will oversee global business, operational and foundational platform investments; continue to lead Hasbro’s overall consumer licensing strategy and strategic partnerships; and oversee Hasbro’s global supply chain, directing the strategy for a next-generation direct-to-consumer distribution platform.
“Eric has been a valued member of the Hasbro team for more than 18 years, inspiring our people, and driving consumer-focused innovation across our iconic brand portfolio,” says Interim CEO Rich Stoddart. “The company will benefit from his vast knowledge, creativity, and leadership as he takes on this new, expanded role on our senior management team.”
