Hasbro Releases Transformers Unicron Conversion Video Featuring Takara TOMY Product Designer Kunihiro

The clock is ticking on Hasbro‘s latest crowdsourcing efforts on its Hasbro Pulse HasLab platform.

Among the current projects is the Transformers: War for Cybertron Unicron figure — the largest Transformers action figure ever created. Known as The Lord of Chaos, The Planet Eater, and The Chaos Bringer, Unicron will only go into production if the campaign is backed by a minimum of 8,000 orders before 11:59 p.m. EST on Aug. 31. As the campaign nears the halfway mark, Hasbro released a unique take on a Transformers conversion video to show off the true scale and scope of the new Unicron design. Legendary Takara TOMY designer Kunihiro walks through the conversion steps for both planet and robot mode.

https://twitter.com/ToyBook/status/1159118375827718144

Made for collectors ages 16 and up, the Transformers: War for Cybertron Unicron stands more than 27 inches tall and features more than 50 points of articulation. When converted into planet mode, the toy has a 30-inch diameter, and comes complete with planet-eating jaws, poseable planetary rings, and includes a display stand for posing in both robot and planet mode.

Hasbro’s Transformers: War for Cybertron Prototype on display at SDCC. Photo: The Rock Father.

At press time, the campaign has 2,274 backers of the 8,000 required to move forward, but as we’ve seen in the past, crowdfunding campaigns for large collectibles tend to see a massive uptick in their final days. Hasbro’s inaugural campaign for the Star Wars The Vintage Collection Jabba’s Sail Barge cleared its minimum in its final week, while Super7’s recent Masters of the Universe Snake Mountain campaign followed a similar pattern on the way to its successful funding. Additionally, HasLab is also in the midst of a campaign to bring a life-sized Sesame Street Cookie Monster replica to market.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.