The clock is ticking on Hasbro‘s latest crowdsourcing efforts on its Hasbro Pulse HasLab platform.
Among the current projects is the Transformers: War for Cybertron Unicron figure — the largest Transformers action figure ever created. Known as The Lord of Chaos, The Planet Eater, and The Chaos Bringer, Unicron will only go into production if the campaign is backed by a minimum of 8,000 orders before 11:59 p.m. EST on Aug. 31. As the campaign nears the halfway mark, Hasbro released a unique take on a Transformers conversion video to show off the true scale and scope of the new Unicron design. Legendary Takara TOMY designer Kunihiro walks through the conversion steps for both planet and robot mode.
#WeKnowPlay: @Hasbro just released a video in which legendary Takara Tomy product designer, Kunihiro, performs complex conversion steps on the @Transformers #HasLab UNICRON. This #Transformers toy is #MoreThanMeetsTheEye https://t.co/NBCtlxydHM pic.twitter.com/qeqVSrWXZ9
— The Toy Book (@ToyBook) August 7, 2019
Made for collectors ages 16 and up, the Transformers: War for Cybertron Unicron stands more than 27 inches tall and features more than 50 points of articulation. When converted into planet mode, the toy has a 30-inch diameter, and comes complete with planet-eating jaws, poseable planetary rings, and includes a display stand for posing in both robot and planet mode.
At press time, the campaign has 2,274 backers of the 8,000 required to move forward, but as we’ve seen in the past, crowdfunding campaigns for large collectibles tend to see a massive uptick in their final days. Hasbro’s inaugural campaign for the Star Wars The Vintage Collection Jabba’s Sail Barge cleared its minimum in its final week, while Super7’s recent Masters of the Universe Snake Mountain campaign followed a similar pattern on the way to its successful funding. Additionally, HasLab is also in the midst of a campaign to bring a life-sized Sesame Street Cookie Monster replica to market.